Paid advertising (PPC)
Ads are easy to start and easy to waste money on. We set up tracking that follows every click to the order, build campaigns around your margins, and report what each channel actually earns.
Deliverables
Google Search and Shopping
Campaigns structured around products, margins and search intent, with feeds that stay accurate.
Meta ads
Facebook and Instagram campaigns for prospecting and retargeting, with creatives from our design team.
Marketplace ads
Sponsored products on Amazon and other marketplaces, tied to stock and margins.
Retargeting
Bringing back visitors and cart abandoners across Google and Meta.
Conversion tracking
Server-side and browser tracking checked end to end, so the numbers can be trusted.
Reporting
Spend, revenue and return on ad spend per channel, every month.
Our approach
- 01
Audit and tracking
We check existing accounts and fix tracking before spending more.
- 02
Build campaigns
Structure, audiences, feeds and creatives set up for clear testing.
- 03
Optimise weekly
Bids, budgets, keywords and creatives adjusted from real results.
- 04
Report monthly
What was spent, what it earned, and what we change next.
Tools we use
- Google Ads
- Google Merchant Center
- Meta Ads Manager
- Amazon Ads
- GA4
- Google Tag Manager
- Looker Studio
Paid Ads in practice
Case studies on the way
We're writing up our paid ads work. Ask us for examples and we'll share the relevant projects on a call.
Ask for examples →What budget do we need for ads?
It depends on your market and margins. We recommend a test budget in the Discover phase and scale only what returns money.
Do you take a percentage of ad spend?
No. We charge a fixed monthly fee, so we have no reason to push your budget up.
Can you take over existing ad accounts?
Yes. We start with an audit of the current campaigns and tracking, then improve what is already there.
Have a project in mind?
Send a short brief. You'll hear back from a senior team member within one working day.
Brief received.
Thanks. Someone from the team will reply within one working day.